Invodo Smart Merchandising

Get Seen. Get Sales.

Video drives conversion — it's that simple. Shoppers who view a video at the point of purchase are more likely to buy, leading to a 30% average increase in conversion when video is used on product pages. The more customers that view the video, the bigger the impact. Use all three elements of Smart Merchandising, shown below, for the maximum impact.

Smart Merchandising Call-to-Action Icon

Place a video icon anywhere on the page that you can place an image – next to your icons for emailing and sharing pages, for example. The icon functions as a Javascript-based 'Play' button. When clicked, the Invodo Embedded Video Player (IEVP) scrolls into view or the Invodo Div Overlay Player (IDOP) opens over the page. It’s an easy way to get a video call to action above the fold. Choose from our library of over 30 icons or create your own.

Smart Merchandising Image Overlay

Place a 'Play' button over any image on the page, as boldly or subtly as required to fit your website's look and feel. Choose the main image for maximum visibility or any other image on the page. When clicked, the Invodo Embedded Video Player (IEVP) scrolls into view or the Invodo Div Overlay Player (IDOP) opens over the page. Use our standard 'Play' button or customize it.

Customizable 'Play' Button

The Invodo 'Play' button is basic black by default – bold enough to be noticed while fitting nearly any color scheme. However, you can take it further by customizing the color of the play button to stand out even more.

Let Us Help.

We're experts in eCommerce video. Ask your Invodo representative which Smart Merchandising options are the best fit for your business.